Entering the US Market

us market entry

New Product US Market Entry

An innovative shower product examines its US options
  • Duration: 2013
  • Goal: evaluate the potential regions with the best mix of attributes
  • Partners: Rubin Mallows Worldwide
  • Deliverables: Market entry study with structured demand evaluation
  • Interesting issues addressed: US market differentiation, regulatory issues around new product introduction, environmental concerns as product acquisition driver, operating structure and phasing, distribution / licensing comparisons

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