Bringing New Brands to Mena

mena food

New Food Brands for MENA

An established family expands into a new market

  • Duration: 2014
  • Goal: identify one or more high growth new concept fast food brands to bring to MENA
  • Partners: Grahampton & Company
  • Deliverables: Partner search (both long and short-listing with negotiation facilitation for the top candidates), initial financial projections, preliminary site selection
  • Interesting issues addressed: Business concept development, family business dynamics, new market entry, food franchising, MENA consumer markets

Related Works

Water Sector US Market Entry Evaluation
Real Estate Market Entry Strategy
Project and financial management
NEDO Comparative Market Analysis Project