Bringing New Brands to Mena

mena food

New Food Brands for MENA

An established family expands into a new market

  • Duration: 2014
  • Goal: identify one or more high growth new concept fast food brands to bring to MENA
  • Partners: Grahampton & Company
  • Deliverables: Partner search (both long and short-listing with negotiation facilitation for the top candidates), initial financial projections, preliminary site selection
  • Interesting issues addressed: Business concept development, family business dynamics, new market entry, food franchising, MENA consumer markets

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