Due Diligence for a Potential Acquisition (USA)

For a confidential international client in the industry, he was tasked with evaluating the US catalog and direct mail industries to understand the market’s competitiveness, attractiveness for new entrants and presumed profitability.

The assignment required understanding the US market’s size, growth rate, segments, competitors, technologies and trends, and using this information to justify a “go/no-go” decision to the client to support their decision-making.