Building a Brand

Building a brand

Perking up

A start-up coffee company shoots to become a national brand
  • Duration: 2013 to the present
  • Goal: support the company’s founder to grow the business into a national brand
  • Partners: Individual specialists hand-picked for particular roles
  • Deliverables: Ad hoc analyses of specific issues
  • Interesting issues addressed: Strategy, Business Model, Staffing and Business Design, Product Development, Partnerships, Marketing, Capital Raising, Branding, eCommerce

Related Works

Water Sector US Market Entry Evaluation
Real Estate Market Entry Strategy
Project and financial management
NEDO Comparative Market Analysis Project