Building a Brand

Building a brand

Perking up

A start-up coffee company shoots to become a national brand
  • Duration: 2013 to the present
  • Goal: support the company’s founder to grow the business into a national brand
  • Partners: Individual specialists hand-picked for particular roles
  • Deliverables: Ad hoc analyses of specific issues
  • Interesting issues addressed: Strategy, Business Model, Staffing and Business Design, Product Development, Partnerships, Marketing, Capital Raising, Branding, eCommerce

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